Some musings here on what non-profits should think about when they embarking on using web 2.0 tools. Originally posted at Working Wikily where I am a contributing blogger. Key take aways:
Principle 1: Find your audience where they already are
Principle 2: Experiment for free
Principle 3: Think about the off-line component
Principle 4: Actively recruit and manage your community
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Great advice Angus. Look forward to more.